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Team Magicpitch | Oct 30, 2023

Unleashing Email Marketing's Potential: Insights from McKinsey's Research!

Curious about the persistent buzz in your inbox? It's a testament to the remarkable efficacy of email marketing!

10 Min Read

Unleashing Email Marketing's Potential

Curious about the persistent buzz in your inbox? It's a testament to the remarkable efficacy of email marketing! Here are some eye-opening stats to prove it:

  1. Email is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined!
  2. 91% of US consumers use email daily, and it drives purchases three times better than social media.ion.
  3. The average order value from email is 17% higher.

But the landscape is evolving, with new communication channels emerging. So, how can marketers harness the full potential of email marketing?

  1. Focus on the Journey: Remember, Email is just the start of the customer journey. Don't drop users onto generic homepages-use customized landing pages for a 25%+ conversion boost!
  2. Share the Lessons: Learn from every Email. Define clear objectives, capture data, and share insights within your team. Continuous learning is key to success!
  3. Personalization: Stand out in crowded inboxes by making Emails feel personal. Customization is transformative, but it drives real returns.
  4. Email marketing is still a powerhouse, and it's all about the journey, the lessons learned, and the personal touch. Are you making the most of your email campaigns?

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